It’s so weird watching rappers becoming elder statesmen. I’m out for presidents to represent me. Well, now they do — and not only on dollar bills. Heavy responsibility lands on the shoulders of these unacknowledged legislators whose poetry is only, after all, four decades young. Jay-Z’s ready for it.
All you have to do is wait for your local Nike Twitter account to “open” RSVP’s with a Tweet at a random time on the shoe’s launch date. You then send a DM with some information: the shoe’s hashtag, an ID number, and your shoe size. It’s that simple.
I expect Nike to soft-launch this system ASAP, and, hopefully, use it for a high-profile release (probably the Air Yeezy II’s) this Summer.
This is an innovative use of Twitter and a great example of using networks to solve real problems for new cultural groups. I’m excited.