Like.
(via thecultureofme)
Posts tagged Sneakers
“ Our culture has long been burdened with this desperate pursuit of “things” for status, making us believe what we have is greater than who we are. And when you compound that misguided pursuit with economic hardship, you end up with people being arrested while trying to get a pair of Jordans. But that’s not Nike’s problem. It’s ours. ”
(Source: wordsforyoungmen, via howtotalktogirlsatparties)
The Twitter RSVP System
Today, Nike announced a new way to reserve and purchase exclusive shoes. My intuition believes that this system is intended to relieve the mayhem around big shoe releases.
All you have to do is wait for your local Nike Twitter account to “open” RSVP’s with a Tweet at a random time on the shoe’s launch date. You then send a DM with some information: the shoe’s hashtag, an ID number, and your shoe size. It’s that simple.
I expect Nike to soft-launch this system ASAP, and, hopefully, use it for a high-profile release (probably the Air Yeezy II’s) this Summer.
This is an innovative use of Twitter and a great example of using networks to solve real problems for new cultural groups. I’m excited.
