“What zero growth markets mean is that in order for you to win more, someone else has to lose more. To sell another soda, Coca Cola has to convince someone to give up a Pepsi. Adidas has to convince you to pitch your Nikes.
“Today’s verdict should not be viewed as a win for Apple, but as a loss for the American consumer. It will lead to fewer choices, less innovation, and potentially higher prices. It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies.
I’m a big fan Apple fan, but this is true.