Brian Watson

I'm an analyst at Union Square Ventures. I like indie hip-hop.
I split my time between Brooklyn and the internet.
Posts tagged mobile

24 hours with an iPhone 5

Yesterday, I upgraded to the new iPhone. Just a few hours in, I’m totally in love with this thing. Here a few (random) thoughts:

  • I love the new form factor. It’s tall, thin, and black… just like me.
  • Having a fifth row of apps on your homescreen is a major change. It took a while to cognitively develop a system of 20 apps on my iPhone 4 that I used multiple times/day. I feel like I have to restart that process. For now, I’ve left this fifth row blank.
  • Maps suck. (Will write a separate post on this later.)
  • iCloud, Facebook contacts, and Brewster make switching phones ridiculously easy. 
  • Between LTE, the A6 processor, and Siri, everything just feels remarkably fast. This lowers the barrier to get things done. I’ve already found myself using my device to get more complicated tasks finished.

I could never go back to my iPhone 4. As much as we all hate the “walled garden” approach of Apple, this is one hell of a device.

“ What zero growth markets mean is that in order for you to win more, someone else has to lose more. To sell another soda, Coca Cola has to convince someone to give up a Pepsi. Adidas has to convince you to pitch your Nikes. ”